Preliminary Research
We begin our process with a site audit and determine a baseline from where to begin creating a search engine optimization plan. We also analyze your competitors to see where they stand in the search engines and gather information about their keywords.
At the end of this stage, you will receive your first report detailing various aspects of your website, how it ranks in the search engines, and how your site compares to your competitors.
Keyword Analysis
From the information gathered, as well as a number of other resources, we develop keyword recommendations that are tailored to your industry and have a high search volume that will keep your site competitive.
Develop Search Strategy
Using the data collected thus far and the chosen keywords to target, a search strategy is created. This is used to determine how best to optimize the pages, obtain links, and promote your site.
Optimize Website Content
Every aspect of your website is optimized to make certain that your site will perform well in the search engines.
If during perliminary reseach it is determined that the existing website cannot perform well in the search engines or will not be effective, we develop a new site, optimizing every aspect from the ground up.
Link Building
Link building is a crucial step in the process. The search engines want to see that a website has valuable content, that comes in the form of inbound links (other sites links to yours). We use ethical, white hat, methods for obtaining inbound links for your site.
We obtain inbound links for your site with online press releases, articles, directories, and many other sources. To stay ahead of the competition, link building will be done continually.
Monitor and Adjust
We document your rankings on a regular schedule and provide ranking reports to track the status of your site. Paying close attention to where traffic is coming from, we are able to make adjustments to your site taking advantage of keywords in the most effective way.
